Small enough to care deeply.
Our core team has worked together for more than five years, giving clients continuity and direct senior involvement.
From SEO-led acquisition to a stronger digital ecosystem built to be found, understood, trusted and recommended.
BarcelonaTours has spent more than 15 years building a successful business, with SEO and SEM playing an important role in generating corporate opportunities. Search behaviour is evolving, AI is changing how businesses are discovered and evaluated, and visibility now depends on much more than traditional SEO alone.
We set out what needs to be fixed first, what ongoing work should look like, two ways of working together and a clear investment path — without overpromising outcomes or hiding the real scope required.
Modern visibility is influenced by the whole digital ecosystem: technical foundations, website structure, content, messaging, UX, credibility and authority across relevant platforms.
Bobs is a Barcelona-based boutique agency with a senior, bilingual team of around ten people. We stay small by design, work closely with a limited number of clients and plug into their businesses as an extension of the team.
Our core team has worked together for more than five years, giving clients continuity and direct senior involvement.
Content remains one of our strongest capabilities, but today it must work together with brand, SEO, UX, design and distribution.
Strategy, content, branding, copywriting, design, web, UX, technical SEO, SEO/GEO and marketing under one direction.
Improve how BarcelonaTours is structured, understood, perceived and surfaced across traditional search engines and AI-driven discovery tools — strengthening the website first, then building the wider visibility and authority around it.
Make the core digital ecosystem ready: website, SEO, AI-readiness, content, UX and authority foundations.
Same scope whether delivered over 3 months or accelerated over approximately 4 weeks.
Build continuously on the foundations through new content, optimisation of existing content, LinkedIn distribution and wider authority as investment grows.
Bobs defines the strategic direction and takes responsibility for implementing the agreed work.
Focused review of current performance, technical SEO, website structure, search visibility, AI-discovery signals, content, UX and relevant competitors — prioritising what matters most.
Implementation of the highest-priority site-wide improvements affecting crawlability, indexation, architecture, hierarchy, internal linking and other core SEO foundations within the existing platform.
SEO, content, messaging and UX optimisation of up to four core pages or areas that define BarcelonaTours and its main commercial journeys. Blog content moves into Phase 2.
A reusable structure for future service and content pages covering messaging hierarchy, proof, calls to action, internal linking and the information BarcelonaTours should communicate consistently.
Optimisation of the core Google Business Profile setup and a strategy for using reviews and client proof across the website and wider ecosystem. BarcelonaTours keeps review collection and responses in-house.
A clear starting point for monitoring progress, together with a prioritised six-month roadmap covering remaining website opportunities, existing content optimisation, new content and wider visibility initiatives.
Once the foundations are ready, the core engine becomes new strategic content, optimisation of the existing blog estate, LinkedIn distribution and ongoing search/AI analysis.
A controlled programme to keep the content and search engine moving consistently.
More frequent publishing, optimisation and distribution across the channels most closely tied to the objective.
A broader visibility programme extending beyond owned channels.
Authority initiatives are selected according to opportunity and may include relevant industry platforms, partnerships, expert contributions, digital PR, directories or community channels such as Reddit when genuinely appropriate.
It is designed to put the core digital foundations in place and optimise the main website experience. It is not a promise that historic traffic, rankings or bookings will recover within one or three months.
Search visibility, authority and AI discovery require consistent work, monitoring and adjustment. We track search visibility, priority-content performance, available AI-discovery signals and qualified corporate enquiries.
Bobs defines the direction. BarcelonaTours executes internally.
Focused diagnostic, priority roadmap, SEO/AI foundations framework, website/content/UX recommendations and implementation guidance.
BarcelonaTours remains responsible for technical implementation, website changes, copywriting, design, publishing and internal coordination.
2 monthly strategy sessions + performance and metrics review + updated monthly priorities.
Bobs helps interpret performance, decide what should happen next and keep the strategy aligned. BarcelonaTours manages all production and day-to-day execution.
| Strategy + Execution | Strategic Advisory | |
|---|---|---|
| Foundation investment | €3,000 | €2,500 |
| Diagnostic + strategic direction | ✓ | ✓ |
| Priority roadmap | ✓ | ✓ |
| Technical implementation | Bobs | BarcelonaTours |
| Main-page optimisation | Bobs | BarcelonaTours |
| Copywriting + UX implementation | Bobs | BarcelonaTours |
| GBP foundation optimisation | Bobs | BarcelonaTours |
| Publishing + QA | Bobs | BarcelonaTours |
| Ongoing starting point | €1,250/month | €900/month |
BarcelonaTours provides the relevant website, analytics and Google Business Profile access, existing business information and one primary point of contact. Bobs works within the current systems wherever possible.
BarcelonaTours requests and responds to customer reviews. Bobs defines how that proof should be leveraged across the website and wider content ecosystem.
The foundation assessment considers the multilingual website, while individual content-production quantities refer to one primary language unless additional localisation is allocated.
Full redesigns, rebrands, custom development, paid-media management, major CRM work, original photo/video production and third-party software are scoped separately.
Based on BarcelonaTours' current available investment, we recommend the full-service foundation project delivered over three months at €1,000/month. If speed becomes the priority, the same scope can be accelerated into approximately four weeks.
SEO & AI Digital Foundations
€1,000 × 3 monthsLonger term, our recommended ongoing model is Growth · €2,000/month. Essential at €1,250/month provides the minimum ongoing programme if the budget needs to grow more gradually.